Head of Marketing

Location: Northampton, hybrid working 2 days in office

Salary: £70,000 - £90,000 +10% bonus, £350pm car allowance & benefits

What you’ll be doing:

• Developing the short, medium and long-term strategies for the Staysure & Avanti brands at Staysure Group alongside the Brand MD, Commercial Marketing Director and other stakeholders.
• Ensure our approach is truly customer-centric, with personalisation and relevancy at its heart.
• Work with all relevant agencies and internal teams to build and execute plans, ensuring activities are delivered to agreed process, on brand, on time, on budget and meeting your own high standards for quality.
• Ensure test & learn is a key part in all activity to promote our business culture of continuous improvement.
• Improve customer experience in the crucial period after a first time customer purchase, existing customer policy amend, cancellations, renewals or simply existing customers coming back for a new quote.
• Encourage new customers to come to the Staysure & Avanti brands through engaging communications and highly relevant product options and offers.
• Encourage new and existing customers to participate in the Refer-a-Friend schemes.
• Own & report on pre-agreed KPIs, plus define new metrics to optimise Customer Acquisition.
• Work with Group Head of Customer Retention to manage the health of the customer database - maximising permissible records, growing engagement levels and proactively rewarding & retaining customers.
• Manage a virtual Marketing team in the execution of our strategies. Ensuring they don't just deliver the activity, but thrive when doing so – understanding the challenges and offering the support & development needed to make our business a great place to work.
• Ensure excellent budget management - robustly manage the periodic reporting process, communicating to Finance and Senior Leadership Team. Report on variances and take accountability for Marketing spend.
• Keep abreast of trends in the comparison, travel and travel insurance markets to ensure we are strategically in line with the latest developments in customer needs, attitudes and behaviours.

You will need:

• 8+ years in relevant roles; Brand Marketing, CRM, Loyalty, Strategy, Analytics & Insights.
• Proven experience in B2C marketing campaigns with knowledge and experience of campaign design and best practice A/B testing.
• Knowledge of Marketing principles (preferably within the Financial Services sector) and the end-to-end process for campaigns from strategy to deployment to analysis.
• Experience of maximising ‘traditional’ channels, but also ambition to help drive a 'digital first' agenda with understanding of how to maximise engagement and fulfilment via a multi-channel approach.
• Experience in managing multiple marketing programmes.
• A practical way of working
• Strong communication skills. Experience building strategies and communicating them across all levels of the business.
• Leadership experience. Either as the manager of a team or via cross-functional projects where you drove change across the wider business.
• Ambition: The opportunity is what you decide to make it. We want bold individuals who question “how can we?” and inspire the rest of the business to do the same. We want someone who’ll make our customers think “why on earth would I use anyone else”.
• Proactive. We want to understand the challenges we face in depth and are proactive in anticipating future needs (business and consumer). Speed and clarity matter!
• Resilience. We want a confident individual that pushes through in the toughest of times. Reflection, resistance and purpose is what will move you and the team forward.