Senior Marketing Executive

Senior Marketing Executive – Fixed Term

Bupa Place, Salford Quays M50 3SP / hybrid

Fixed Term Contract 12 months

Salary £33500 – £40000 depending on experience + benefits + Fixed Term Allowance

Full time 37.5 hours per week

The role and the team

Fabulous role supporting the Senior Acquisition Marketing Manager in delivering activity to achieve the agreed PMI acquisition targets across all above the line and below the line channels to deliver the UK Insurance (UKI) strategy

What you’ll be doing

• Building strong links with colleagues in other functional areas and understanding the relevant business processes to deliver campaigns within timescale and budgets
• Using your media agency experience and building a strong understanding of media buying, working with the agency to develop the acquisition retargeting plans and deliver against them.
• Making recommendations on how to optimise performance and learning for the future.
• Owning the conversion journey across non converters, lapsed and ex group scheme members with a focus on ongoing optimisation of these across email, call, and direct mail touchpoints.
• Reporting and circulating to key stakeholders
• Running acquisition projects that meet agreed commercial objectives and delivery deadlines to drive results.
• Leading on and creating content to support business objectives and ensure content customers journeys are continuously optimised.
• Representing consumer PMI on agile missions to progress lead generation contribution
• Ensuring all direct marketing communications are following the appropriate processes to adhere to copy clearance, legal, compliance and brand guidelines.
• Briefing creative agencies, reviewing and judging copy and creative, helping to deliver all direct marketing communications, both offline and online
• Obtaining buy-in from stakeholders and teams across the business including Finance, Legal / Compliance, Actuarial, Medical, Sales, Customer Services, Operations, Product Lines, Group Marketing and PR, Marketing Customer Communications, Marketing Insight, Marketing Propositions and Pricing

You

• A creative, collaborative team player, results-driven with an analytical and commercial mindset
• Impressive Marketing experience and superb communication skills
• Sound experience in digital media channels especially programmatic and social media

Why Bupa?

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You will be eligible for:

• 25 days holiday, increasing through length of service, with option to buy or sell

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Diversity and Inclusion

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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