APAC Marketing Lead, DX

About DXDX is headquartered in Salt Lake City, Utah and is one of the fastest-growing SaaS companies globally. We help engineering leaders build high-performing, productive teams. DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, GitHub, BNY, Xero, and many more. Our business has scaled profitably and grown rapidlytripling annual recurring revenue in the last several years.DX recently closed on its acquisition by Atlassian. By joining Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.What we value at DXCompanies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can't control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.About the roleDX is already in APAC. This role is about expanding our reach and presence in the region. We're looking for an APAC Marketing Lead to own DX's presence in the region. This role needs to be the connective tissue between our APAC market and the rest of DX marketing: translating what's landing and what we need to do differently to win in the region. That means knowing the target accounts, partnering closely with AEs, and building the right mix of plays to reach the right people. This is a founding-marketer role: someone with experience who can figure out what needs to happen, then make it happen.What you'll ownAccounts & field partnershipMaintain a working view of target accounts in the region who's in them, what campaigns have reached them, and where they sit in the pipelinePartner with AEs to build account engagement plans: identify the right contacts, match programs to buying stage, and ensure every priority account is getting reached with something relevantExecute the plays that bring those plans to life executive roundtables, CxO dinners, partner-led motions, direct mail, personalized digital campaigns, 1:1 ABM touches, or whatever else the account needsMessaging & market intelligenceBe the voice of APAC inside the marketing org bring back what you're hearing from customers, AEs, and partners so global programs reflect what's actually happening in the regionReview existing ads, emails, and campaign assets alongside demand gen and push for changes that make them work in-region: language, cultural context, proof points, positioningIdentify gaps in case studies, product marketing, and website content that limit regional resonance and make sure the right teams know about themEvents & executive programsWork with the events team to ensure DX has the right presence at the right events in APAC and support that presence directly, whether that means running a booth, hosting a side event, or shaping on-site activationsRun use-case-led executive programs roundtables, CxO dinners, invitation-only events that bring the AI transformation story to senior decision makers in the regionPartner with Events and Events Content Managers to recruit executives at target accounts as attendees or speakersDesign regional ancillary programming around global moments (TEAM, Team on Tour) that turns brand presence into territory-specific pipeline opportunitiesWebinars & contentHost regional webinars in your timezone featuring the APAC Field CTO, North America Field CTO, researchers, or other subject matter experts content calibrated to the APAC audience and business contextPartner with demand gen to promote those programs locally and drive the right attendeesGrowth & experimentationIdentify and test new channels, communities, partners, or plays that could expand DX's reach in APACBuild the case for scaling what works and cut what doesn'tWhat success looks like in the first 6 monthsMonth 12: Get oriented & start buildingYou have a working view of the top target accounts in APAC who's in them, what's reached them, and where they sit in the pipelineYou've met and built a working relationship with the AEs, demand gen, events, and Field CTO you'll be collaborating with mostYou have a clear point of view on where the biggest gaps are: accounts we're not reaching, messaging that isn't landing, events we should be at but aren'tAt least one executive program (roundtable, CxO dinner, or similar) is planned and in motionAccount engagement plans exist for the highest-priority accounts with specific plays tied to eachYou've reviewed existing campaign assets with demand gen and pushed through at least some regional adaptationsYou've identified 23 gaps in case studies, positioning, or content and escalated them to the right teamsMonth 35: Show early tractionYou've hosted or co-hosted at least one regional webinar with measurable attendance from target accountsTarget accounts are being reached with a higher-touch, more relevant mix of programs than before you joinedYou're actively feeding market intelligence back into PMM and demand gen, and it's changing decisionsYou have a view on what's working, what isn't, and what you'd prioritize in the next six monthsAt Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.This role may also be eligible for benefits, bonuses, commissions, and equity.Who you areYou've run field or regional marketing in a B2B SaaS or developer tools company with limited support, which means you know how to prioritize ruthlesslyYou think in accounts and people, not audiencesgive you a named account list and you'll build a real plan around itYou've run executive programs/events beforee.g., the positioning, agenda design, and follow-through that make them landYou're as comfortable writing a webinar brief as you are reviewing a campaign sequence or working a booth; you don't wait for someone else to do the workYou have strong instincts about what messaging works in different markets and the confidence to push back when something won't resonate in your regionYou collaborate well with demand gen, events, product marketing, and sales. You know how to make those relationships productive without needing to own everythingYou're motivated by building something that isn't fully built yet. This role has room to define itself, and that appeals to youBenefits & PerksAtlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.About AtlassianAt Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.To learn more about our culture and hiring process, visit go.atlassian.com/crh.In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.Working at AtlassianAtlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.